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Friday, April 4, 2014

A collective outcome rather than the majority will: Why Filipinos fail at common decency

April 4, 2014
by benign0
At the coffee shop where I routinely get my morning fix, customers mill around the counter in a way that often makes it difficult to distinguish those who are (a) in the process of ordering and paying, or (2) waiting for a concluded order to be served. So it is a normal and routine courtesy to politely ask: “Where do I get in line?”. The remarkable thing here is that even where a queue is not readily apparent, one actually exists. Each person just makes a mental note of who came first — and the collective outcome simply comes together in a natural way.
queue_courtesy
Even where there is a physically obvious queue, such as in a supermarket with multiple checkout counters, the kind of decency that is all but alien to the Filipino mind routinely manifests itself here. Once while waiting in line for my turn to pay for a trolley full of groceries, a cashier showed up and opened a previously closed checkout counter adjacent to the one I was lined up in. The person behind me politely told me he was jumping onto that counter and invited me to go ahead of him seeing that I was, in fact and quite obviously, ahead of him in the queue we were presently in. I thanked him and we both went for the newly-opened counter. In the broader scheme of things, both of us saved a bit of time — in a way that was fair to both of us.

In the above examples, a simple criterion applies to becoming a functional member of this collective — each one only need remember his place in the queue.
There are many other examples of systems where general order and/or harmony emerges from a shared sense of basic courtesy amongst their participants. The above two examples illustrate systems that are simple enough so much so that it is easy to see the causal link between the outcome observed and the behaviour of individual elements within the system. In those examples, the courteous behaviour individually applied by the system participants clearly resulted in a harmonious or orderly outcome overall.
More complex systems are the same in principle — individual behaviours that follow a set of shared, albeit more complex set of rules, result in a collective outcome. The only difference is that the causal links become less readily observed as the comlexity of a system increases. The term emergent property or outcome is usually used to describe such phenomena that “mysteriously” arise from complex systems. The mind, for example, is an emergent property of the human brain — a phenomenon that is an outcome of extremely complex interactions amongst the billions of individual elements (e.g. individual neurons) within the brain. Somehow, a thinking mind happens and is kept functional as a result of those billions of massively-networked neurons firing electrical impulses at one another every single second throughout the entire life of a person.
Yet neurons by themselves are no more complex than any other cell in the body. Examining a single neuron will not in any way give us any insight on how a brain produces a mind. In the same way, the behavioural drivers of an individual person are pretty much useless when trying to predict the overall behaviour of the society in which he lives.
Following this line of reasoning, the foundation of civic culture in the Philippines can be seen as residing in the way ordinary individual Filipino citizens regard one another. If there is a general respect and trust for one another, as the thinking goes, it indicates that most individuals see themselves as having a general collective personal stake in society at large, and the overall collective in theory goes on to mature into a harmonious and prosperous society.
But what do we see in Filipino society?
Systems whose effectiveness rely on basic trust and decency often fail.
Democracy is one such system that in theory relies on the wisdom of thecollective. In practice, though, it merely relies on the wisdom of the majority. There’s a big difference between the two. When we say “collective” we usually mean a collection of elements that can be regarded as a unit. On the other hand, “majority” merely refers to a section or subset of such a collection of elements.
In my simple coffee shop example, the order observed amongst the waiting customers is possible because they behave as a collective. Each customer’s individual sense of place in the queue, makes the system work. Without this shared sense of individual place, arguments or jostling may take place, and some customers may simply leave.
To generalise this observation, if the set of individual rules that makes collective behaviour possible is not shared among all elements of a system, the behaviour of the system becomes less predictable, less consistent, less rational, or at worst, utterly chaotic. Instability in such systems happen even if the majority of customers upheld the rules as long as even a minority exists that doesn’t.
Think now of a system where the majority do not behave in accordance with rules that by design are pre-requisite to an outcome expected of said system.
What is the expected outcome of “democracy” as a system of governance applied to Philippine society?
Think of this question in light of the obvious reality that the vast majority of Filipinos do not see their role in a democratic system in the same way that you and I do. It puts into proper perspective this “bewilderment” at the behaviour of, say, a House of Representatives whose members are elected by popular vote doing things perceived to be “not in the interests of their constituents”. Why be so “shocked” and “disappointed” by such an outcome? Maybe it is because we expect a body constituted by members that are products of The Vote to do the right thing year after year after year. This expectation is underpinned by a doozy of an assumption — that the Rule — or the choices — of the Majority is right.
Unfortunately the majority IS NOT necessarily the same as the collective. Specifically, the collective interests are NOT necessarily the interests perceived by the majority.
Our ability as a people to behave as a collective will not come from political solutions. It will not come from new systems of governance, nor will it come from any new “leaders” or even “heroes” stepping up to the plate. Our ability to behave as a collective — as a UNIT — will come only from deep within the fabric of our character as a people and from a shared sense of what it means to be an individual that belongs.
We have a long LONG way to go, for even in the simple task of defining what The Filipino stands for, we merely shrink back, shake our heads, and tell one another, bahala na.

Legal experts say President Noynoy Aquino’s Bangsamoro deal is illegal

April 4, 2014
by Ilda
If we are to believe Philippine President Benigno Simeon “BS” Aquino, the Comprehensive Agreement on the Bangsamoro (CAB) between the Philippine government and the Moro Islamic Liberation Front (MILF) will “finally seal genuine, lasting peace in Mindanao”. In fact, one can be forgiven for wishing that the President’s statement is true especially since, for too long, most people have hoped for an end to the four-decades of conflict in the country’s far south.
Kept secret because of legality issues: President BS Aquino discusses Mindanao with Murad.
Kept secret because of legality issues: President BS Aquino discusses Mindanao with Murad.
However, the signing of the deal, which has been lauded as “historic” mostly by the Presidential staff and his advisers is beginning to look like nothing more than another one of those overhyped publicity stunts to make the BS Aquino government look like it has achieved something significant other than the removal of “wang-wang” on Philippine roads.
Like most transactions this government has entered into, the Bangsamoro deal highlights once again a few things about BS Aquino. It highlights his penchant for shortcuts, disregard for the rule of law, and disrespect for the other branches of government – the legislature and the judiciary. It also highlights his arrogant nature.
As some legal experts have pointed out, President BS Aquino took it upon himself to make an agreement with Muslim rebels – members of the Moro Islamic Liberation Front (MILF) – those who have wrought havoc in Mindanao, practically giving them parts of the region to reign over prior to consulting the members of Congress and the judiciary.
Let’s not forget to mention that the same Muslim rebels were responsible for the deaths of hundreds of Philippine military men and many civilians, including foreigners who were kidnapped for ransom in the past. As someone once said, they were enemies of the state, lawless elements or criminals extorting from businessmen or the government. But now they are wining and dining with Philippine leaders.
Members of the Philippine military who survived previous battles with rebel forces in Mindanao must be shaking their heads in disbelief at how BS Aquino easily succumbed to the demands of one of a few rebel groups just because it has the backing of the Malaysian government. The soldiers’ sacrifices amounted to nothing, apparently. In times like these, some members of the Philippine military may be starting to question why they have to follow orders from a commander-in-chief who doesn’t fully understand the kind of people he is dealing with.
Even before the Bangsamoro Framework Agreement made it as headline news, there were already reports of a secret meeting between Al Haj Murad Ebrahim, chair of the secessionist MILF, and BS Aquino held in Tokyo Japan in 2011. Back then BS Aquino’s move was already met with criticism for lack of transparency and disregard for protocols. He did not bother to consult with the necessary agencies and other branches of government about his agendas in meeting with the rebel group.
Even one of the President’s closest allies, Senator Francis Escudero, found reason to question the propriety of the President secretly meeting with Murad.
“I think the President may have been ill-advised to meet personally as he (Murad) is not even his counterpart. And it might not be a good tactic in the negotiations,” he said.
He said Deles should “protect the President from such things.”
“She should just do her job and give her President deniability with respect to this early stage of the negotiations,” Escudero said.
House Minority Leader Edcel Lagman on Friday said that Mr. Aquino broke his own promise of full transparency and took unnecessary risks without any tangible gains in meeting with the MILF leader.
“The country is not the personal fiefdom of President Aquino. Any presidential move which has a bearing on national interest and national security must be transparent and discussed with the Cabinet and the National Security Council. The President’s secret trip to Japan to meet MILF leaders violates his avowed policy on transparency,” said Lagman in a phone interview.
Lagman questioned the urgency or necessity of having the President himself meet with Murad.
Lagman was right all along when he thought there was something fishy going on when BS Aquino went to Japan to shake the hands of the rebel leader. A few years after that initial meeting, we now know that he did disregard the Constitution and entered into a contract with the MILF even without the approval of Congress and the judiciary. Here’s the part of the Bangsamoro agreement where some legal experts agree that BS Aquino may have overstepped his role when he represented the Philippine government:
Part 7, para. 4, subpara (b) provides that one of the functions of the Transition Commission is “to work on proposals to amend the Philippine Constitution for the purpose of amending and enriching in the Constitution the agreements of the parties whenever necessary without derogating from any prior peace agreement.”
The above section indicates that amendment of the Constitution is needed to make the agreement legal. Which makes some people wonder why BS Aquino and his staff were already euphoric after the ceremonial signing was held recently. They are very good at celebrating without yet seeing the results of their efforts.
Indeed, BS Aquino has proven time and again that he thinks he can do whatever he wants, whenever and wherever. He must have thought that he can deal with members of the congress and judiciary later on. It’s not hard to imagine him saying “Ako ang bahala sa kanila” (I’ll take care of them) when someone raised the legal hurdles.
Only one of many: Armed Islamic militant groups continue to roam Mindanao
Only one of many: Armed Islamic militant groups continue to roam Mindanao
BS Aquino probably thought that it would be easier to get the thumps up from members of Congress and the judiciary after the so-called peace agreement between the MILF and the Philippine government has been signed. It should be noted as per Senator Miriam Santiago, that part of the “peace” deal is to give the former rebel group “exclusive” jurisdiction over natural resources in the Bangsomoro territory and to create a substate and “allocation to the Bangsamoro of all powers exercised by the national government over local government units”.
Likewise, BS Aquino must have thought that the lawmakers and the justices would not be able to resist amending the Constitution to make the Bangsamoro agreement “legal” if there is enough media hype and as long as they keep telling everyone that the signing is “historic” and “will bring peace in Mindanao”. Never mind that a similar agreement was entered into by previous governments particularly by former President Gloria Arroyo and her Memorandum of Agreement on Ancestral Domain (MOA-AD) during her term but was eventually declared unconstitutional by the Supreme Court in 2008.
BS Aquino also stressed that he will classify the passing of the agreement with congress as “urgent”. That’s another indication that he thinks he has power over members of Congress and can dictate to them what should be prioritized. With enough allies in congress and the likely arrest of three senators from the opposition implicated in the pork barrel scam, he may just get priority over other important bills that are pending.
In order to understand what BS Aquino has done; just imagine a spoilt brat demanding his parents give him a big birthday party because he already told his friends he is having one.
Hopefully, members of Congress who are no longer beholden to BS Aquino will not allow him to get away with abusing his power. It would be interesting to see how these men and women deal with the President now that the priority assistance fund (PDAF) and the disbursement acceleration program fund (DAP) have been scrapped.
[Photo of BS Aquino and Murad Ebrahim courtesy Peace Builders Community.]

Thursday, April 3, 2014

Philippines' damaged culture issue remains relevant today after 25 years!


I came across an old article about culture in the Philippines from The Atlantic magazine – 1987. Interesting to revisit it after 25 years to see what remains valid

“The countries that surround the Philippines have become the world’s most famous showcases for the impact of culture on economic development. Japan, Korea, Taiwan, Hong Kong, Singapore–all are short on natural resources, but all (as their officials never stop telling you) have clawed their way up through hard study and hard work.

"Unfortunately for its people, the Philippines illustrates the contrary: that culture can make a naturally rich country poor. There may be more miserable places to live in East Asia– Vietnam, Cambodia–but there are few others where the culture itself, rather than a communist political system, is the main barrier to development. The culture in question is Filipino, but it has been heavily shaped by nearly a hundred years of the 'Fil-Am relationship.’ The result is apparently the only non-communist society in East Asia in which the average living standard is going down.”
-- James Fallows

Philippine democracy a sham as last pretenses of integrity disappear


There is nothing in politics more hypocritical, egocentric, or dangerous to the well-being of a nation than a plutocracy masquerading as a democracy, except maybe when it is headed by a puppet of big business, who also happens to be a noynoying clown, and, just for good measure, a fawning poodle to barack obama. Woof, woof, – fetch.

Such administrations soon becomes the victim of their own propaganda, ignores its mandate, magnifies inequalities, applies preferential justice and political persecution, and are ultimately unable to separate fact from fiction, right from wrong, and legal from illegal, as pnoy aquino and his cabal of crooks/coven of witches demonstrate repeatedly, ably supported by an unethical media.

Even the pretence of integrity eventually disappears as as the naked drive for power becomes all consuming, with subterfuge and Machiavellian schemes the only order of the day.

Enemies becomes the embodiment of all evil, and its leaders the epitome of all virtue, with the people simply relegated to irrelevant and bemused onlookers, without the means to challenge or change the status quo, and increasingly marginalised with no input or consideration.

Vote-buying and vote-rigging complete the picture of a failed opportunity, a sham democracy, a corrupt elite, and a subservient populace. Personalities, promises and patronage, rather than parties, policies, and performance underpin the political landscape.

PNoy Aquino continues the family tradition of treachery, which knows no bounds in the pursuit for total/continued control, and all actions are underpinned by self-interest, and all decisions motivated by the quest to retain power at all cost, and with any sacrifice – of, and by, others!

The oligarchs and criminals have the country by the balls, and without a change of hearts and minds, (culture and awareness), by the masa, they will only get their cojones squeezed harder by the nutcrackers in power who ensure that protectionist policies enable them to keep wages low, prices high, but without any improvement in service or job creation.

Beyond the spin and the diversions, the facts/key metrics show that corruption has increased to epidemic proportions in the past 3 years, monopoly businesses have benefitted from excessive profits, whilst the acid test of poverty and unemployment levels have worsened.

Colonial slavery has simply been replaced by subjugation, and acceptance of a very divided society, which in reality has little respect in the rest of the world, with its continual victim mentality, begging bowl policies, lies and scams, extending even to the disgrace surrounding Yolanda aid/donations, with rotten people focussed on personal greed, and ignoring rotting food and rotting bodies. How sick and despicable to take advantage of victims of a catastrophe on the one hand, and the generosity of well meaning people on the other. The Philippines deserves no future foreign aid/support with such an attitude.

In terms of foreign policy, the farcical international blunders which PNoy Aquino et al continue to perpertrate, and perpetuate, indicate an island/insular mentality which makes you wonder if they have ever been abroad ( Las Vegas/Los Angeles doesn’t count, nor the money runs to Hong Kong), whether they have any understanding of other cultures, or how the world really works, and also what the real world actually thinks of these little league amateurs with no moral compass.

The US may pat the Philippines on the head like a well behaved little boy – for obvious reasons – but everyone else still regard Pnoy Aquino and his KKK cohorts as headcases who need a kick in the butt, or a slap round the head.

The international business community has voted with their money – by investing in other ASEAN countries, tourists/visitors depart – via the worlds worst airport – underwhelmed by a country, which may have a few redeeming places, but overall doesn’t merit a trip halfway round the world, and most damning of all, filipinos continue to stream out of the country in record numbers, with most filipinos (70% according to one poll) wanting to leave the country and live ‘the american dream’!!

A dysfunctional society, with a delusional culture in complete denial of reality, as the baton of apathy is passed from one generation to another, with the country getting lapped by its more dynamic neighbours.

Where is the genuine pride and self-respect. Where is the sense of outrage. And where are the aspirational role-models and future leaders. The silent majority remains silent, the educated follow the brain drain, and the remaining middle class keep their head down and their mouths shut.

About time the vicious circle of dynastic power and oligarch control was broken, and genuine progress made, but ultimately only the people themselves can do that, and that seems unlikely.

“It may be hard for an egg to turn into a
bird: it would be a lot harder for it to
learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad.”
C. S. Lewis

Philippine military under the command of a schizophrenic nymphomanic civilian government!

April 3, 2014
by benign0
Sometimes one wonders what the Philippine military is thinking — and how much more patient it will remain. It is under a lot of pressure to defend the civilian national ego — using rusty unreliable equipment funded by the shifting winds of that ego. This is like being in a relationship with a schizophrenic nymphomaniac. One moment she is saluting you, the other moment she is in a tryst with the other man.
BRP Sierra Madre victory: The Philippines' approach to national defense
BRP Sierra Madre victory: The Philippines’ approach to national defense
Look no further than recent developments. Hundreds of Filipino troops gave their lives fighting the MILF and the MNLF. One can’t help but wonder how the mothers and widows of these poor brave men now feel seeing their sons’ Commander-in-Chief in bed with the enemy cobbling together the latest Mindanao “peace deal”. To add insult to injury, the Malaysian government played a pivotal role in that farce — a government that once funded the very insurgency and terrorist acts that resulted in tens of thousands of Filipino deaths.
So we are told now there are “fears” being felt for the nine Filipino marines manning the BRP Sierra Madre, the “loneliest” Philippine military outpost — a derelict naval vessel grounded on Ayungin Shoal serving as an in-your-face nose-thumbing at the People’s Liberation Army (PLA). Who exactly “fears” for their lives? Strangely, the article cited above does not say. A recounting of the ordeal by Lieutenant Mike Pelotera who headed the most recent Marine unit posted at the Sierra Madre inadvertently provided the bigger context from the perspective of a good soldier…
For Pelotera, 30, confronting China at sea was more daunting than other missions fighting deadly jungle battles against Islamic militants in the southern Philippines.
“Both missions are dangerous. But here, we are against a bigger enemy. And we are protecting our sovereignty, not just fighting a small group of rebels… here we are always in danger.”
For the Philippine military, the enemy is and was the same enemy — Islamic militants, or the PLA. The politics may change, but the enemy rarely does for the average Filipino soldier, which brings to light the more important question: What does winning really mean when negotiating with terrorists and the PLA?
Recent events have revealed that Filipinos all but provided a confused answer to that question. They exchanged high-fives following the signing of the Mindanao “peace deal” engineered by Manila and Kuala Lumpur together with the MILF. What remains unresolved is whether the latter two actually cease to be risks to Philippine national security from a purely military perspective — and as such, continue to be regarded as possible military threats as far as the Philippine military is concerned. Indeed, many MILF elements remain armed and outside the control of the supposedly “recognised” MILF leader Al Haj Murad.
More disturbing is Manila’s long-standing territorial dispute with Kuala Lumpur over the territory of Sabah. Malaysia had already demonstrated, in the past, a strong inclination to deploy menacing military resources to defend the territory with deadly force. Back in early 2013, Kuala Lumpur had ignored pleas from Foreign Affairs Secretary Albert F. del Rosario to exercise “maximum tolerance” in dealing with a group of armed Filipinos claiming to be members of the Royal Army of the Sultanate of Sulu who had occupied a handful of villages along the coast of Sabah.
In what was claimed by Kuala Lumpur to be no more than a “police operation”, Malaysian military planes bombarded a 20-kilometre radius encompassing the Sabah villages of Kampung Tanduo, Tanjung Labian and Kampung Tanjung Batu where the Filipino militants were supposedly holed up.
Suffice to say, regardless of the politics and civilian schmoozing involved,normal military strategic thinking dictates that a nation’s military resources should at least match the destructive capability of the forces of a foreign government that poses a possible threat to it. Military action will always be an option against Malaysia as long as the Sabah question remains unresolved. The only reason Filipinos are made to believe it is not one is because the Philippines remains woefully outgunned by Malaysia at present.
The China issue is similarly a no-brainer. Manila only has a rust bucket to show for in its effotts to thwart any further incursion into its territory by the PLA. Then again, the Sierra Madre may be a more potent deterrent to military adventurism than a piece of paper signed by Manila, Kuala Lumpur, and the MILF.
[Photo coutesy Manila Bulletin.]

Wednesday, April 2, 2014

Handmade Photography Gear: A Look Into the World of Custom Cameras and Accessories

Handmade labors of love
BY THEANO NIKITAS ON APRIL 1, 2014



Ilott Vintage’s beautifully rehabilitated cameras, with their handsome wood veneers, are each utterly unique. Photo: Courtesy of Ilott Vintage
The handmade, labor-of-love trend isn’t just for artisanal pickles and custom-sewn shirts from Etsy. A cadre of small companies are hand-building cameras to buyers’ specs, crafting lenses you’d never see from an assembly line, building gorgeous wooden shutter release buttons, and more. Here are a few little brands making amazing things­—and the story of what it takes to create them. 

Have you ever wished for photographic equipment you’ve never seen in a store, or longed to give your out-of-the-factory camera a personal touch? Or just wanted to make a picture but you couldn’t find the gear to do it? These dedicated photographers did. Each of their stories is different but, inevitably, a certain spark—personal or practical—started these artisans on the path to creating their own products and bringing them to market on a small scale.

For Andrew Bellamy, who restores vintage rangefinder cameras (ilottvintage.com), it all began with a Minolta Hi-Matic 7 that he found sitting in pieces after his father’s death. Bellamy’s father was a camera technician in the 1960s and had been refurbishing cameras after he retired. Using his father’s tools, Bellamy restored the camera, successfully shot a roll of film with it, and, he says, “got the bug from there.”

Initially, Bellamy launched the Ilott Vintage website with images and information about restored cameras “to encourage the use of film and to [champion] the quality of this generation of cameras,” but he was “inundated with requests to buy” the cameras. In 2012, he made them available for purchase online. For a unique and gorgeous modern touch, he replaces the worn leather fronts and backs 
with real wood veneers, turning them into cameras unlike any you have ever seen.

Keith Canham (canhamcameras.com) fell in love with large-format photography after shooting with a 4x5 camera while at university; by 1983, he had built his own 4x5 camera. Six years later, he launched his company at the advice of Jack Deardorff (the last Deardorff family member to own L.F. Deardorff and Sons). He now designs and builds large-format cameras for other photographers, in incredible sizes such as 12x20 and 14x17.

But Canham is not the only one building cameras from scratch. About three years ago, shortly before he decided to pursue photography full-time, James Guerin built his first panoramic pinhole camera simply because he wanted to shoot images in that format. Around the same time, he was intrigued by a slit-scan photograph on Flickr, so he designed and built a slit-scan camera as well. Now he builds and sells both types of cameras (aupremierplan.fr).

Other photographic gear has gone custom, too. For bodyboarder Sean LaBrie (splwaterhousings.com), a financial incentive was the mother of invention. He made his first underwater housing in 1995 when someone told him he could earn money shooting and selling surfing imagery. After posting a housing he had made for himself on Craigslist, LaBrie got his first customer: renowned surf photographer Dave Nelson, who has been buying housings from LaBrie ever since. In 2001 this evolved into a part-time business crafting housings for some of the industry’s top surf photographers and quickly developed into a full-time venture a year later.

Some of these custom photo products are available to all, but others are more difficult to come by. According to Bellamy Hunt (www.japancamerahunter.com), MS Optical—known for hand-built lenses and lens conversions—started as “more of a hobby” for its creator Miyazaki Sadayasu, “after retiring from his previous job designing telescopes for a famous Japanese toymaker” in 2006.

Miyazaki-san’s lenses are sought after by photographers and collectors alike. If you want one, you’ll need to move quickly—the lenses are produced in limited numbers and often sell out at record speed. Lenses can be ordered from Japan Camera Hunter, where Hunt also supplies his customers with classic cameras and other products—including specially designed soft shutter releases.


Photo: Courtesy of Ilott Vintage

Tuesday, April 1, 2014

Philippines needs to take serious steps to make a mark in the world food map



'Put your food where your mouth is'
Unfortunately, but unsurprisingly, traditional Filipino cuisine has a limited appeal to many international travellers (a review of TripAdvisor/LonelyPlanet etc would confirm that) ? and the country is generally not a great inspiration to chefs, unlike Thai, Vietnamese, Chinese, and obviously Japanese, but I agree the issue is not to have a meaningless pissing contest, but to apply the principle ? 'the proof of the pudding is in the eating', and to develop the industry as appropriate, highlight excellence where it exists, take advantage of opportunities, create dishes which excite, and strive to improve at all levels, as many other countries have done over recent years to great effect/benefit.
The question is whether the Philippines has the will to improve and adapt, particularly in the mid price range, which tends to be where most tourists focus, or whether Filipinos are too blinkered to do anything about it, too 'proud' to even acknowledge/recognise the problem, and also whether the apathy of the department of tourism simply continues to both miss out over time on the possibilities of increased business/jobs/tourism, or to act as a contributory change agent within the culinary/food sector, which obviously extends beyond restaurants alone, to the whole supply chain.
Mon dieu!? the Philippines is not even a member of The World Travel and Food Association (WTFA). This is what happens when you put incompetents in charge of tourism. They really have no clue about the industry, or customer needs, are not businessmen, and certainly do not have the creativity to come up with new initiatives, or maybe, as i suspect, they just don't really care, are devoid of passion for the job and are purely interested in their own personal gain.
So, no surprise that Expo 2015 is another missed opportunity.
The country needs a different approach to attract tourists than a lacklustre advertising campaign. Mon Jimenez is a simple advertising guy and is too insular and inexperienced for the job, and certainly not a strategic thinker by all accounts.
The Philippines also has the world's worst airport food throughout the country? run no doubt by a San Miguel subsidiary, and the food courts in malls? a dog's dinner!
Countries such as Australia and Ireland used food as one of the central strands in their tourism promotion last year which proved very successful, and culinary tourism is now becoming a major segment in its own right. Whilst the Philippines cannot currently compete at that level, it can over time at least improve, learn, develop, and take action.
The first step is to take a step back, and apply critical analysis, without fear or favour, and listen to 'customers'. The second step is to do something, rather than endless trips/seminars/meetings etc. There is no such thing as a free lunch ? except in DoT where it is seen as a perk of the job.
But back to the essence. I have been to a number of culinary schools in the Philippines, and many produce excellent trainee chefs, but the point which immediately comes to mind is that the training is heavily, sometimes exclusively, geared towards cooking international food from the outset, and few, if any, train people to be restaurateurs. Many of the chefs learn by 'rote', rather than experimentation, so that the mechanics may be there, but often the passion isn't.
I fully understand that the courses are geared towards the student chefs going on to cruise ships, working abroad, or in international hotels, however from the perspective of national food it leaves Filipino cuisine languishing as an also ran in global terms, since there are few chefs who not only champion national cuisine, but more importantly who do not have the creativity to develop it. That in itself is self-incrimination, and a vote of no confidence.
In the UK it took two brothers from France? Albert and Michel Roux? to change the palate of the whole nation and its attitude towards food. Now a whole brigade of English chefs such as Gordon Ramsay who was trained by Albert, Marco Pierre White, Jamie Oliver, and arguably the worlds best chef and master of molecular cuisine? heston Blumenthal - have taken up the baton, and continue on the quest for excellence and innovation, which has a ripple effect at all levels.
The Philippines needs serious chefs if it is to be taken seriously, and should consider a new style of Filipino fusion cuisine, traditional dishes de-constructed etc., and people's passion for food needs to be re-invigorated. Sustainable produce, farm branded/sourced products, healthy options, garden restaurants, tasting menus, wine pairings, gluten-free are just some of the global trends and is therefore part of the mindset which tourists bring with them.
And irrespective of market segment/price point, the over-riding principle is that standards must improve across all facets of food production, nutrition, hygiene etc. for the benefit of all.
Dining out is always about the total experience, even more so for tourists/holidaymaker? quality, presentation, service, decor/environment, value etc. And any chef worth his salt will tell you that you are only as good as your next meal, and that each service starts with a clean slate, but must end with delighted customers. There is no excuse, or room, for mediocrity, whatever part someone plays in a restaurant? executive or sous chef, waitress, or dishwasher.
Food/customer tastes change over time and how dishes can be in vogue one year, but out of fashion the next, and new trends change the fundamentals, such as 'farm to table' becoming more popular, recipes becoming healthier, fusion cuisine catering for new demands, and the constant search for new ingredients/combinations. Travellers and diners want new experiences, but will not sacrifice quality. Less is more? good taste and less waste. And organic? more delicious, highly nutritious? less suspicious.
Most of the best restaurants in the Philippines are run by foreign chefs, and the best hotels managed by foreign GM's. That is a black mark on the industry as a whole, but even where the food is good, the wine selection is appalling, and the country must also move away from buying cheap 'bin ends', be more selective/knowledgeable, and again from a business point of view start to educate and encourage potential customers.
Apart from a clear strategy, a co-ordinated structure, and stakeholder involvement, there are a myriad of practical initiatives which could be examined/undertaken, (even at a regional level, exempt from the inertia and bureaucracy of DoT)? e.g.,
- using jeepney adapted/designed food/travel trucks in selected tourist areas/events, home and abroad ( expo 2015!),
- co-operative marketing on a regional basis (food passports? a cooks tour),
- angel investors (food sector),
- DTI advice/support for current/new restaurants ('success on a plate'),
- free iPhone/android app for tourists (IT students to develop),
- culinary school students guest at local hotels/restaurants,
- pop-up restaurants,
- culinary tours/cooking lessons,
- local cooking competitions in malls, restaurants to sell more local produce (i.e deli),
- tapas/tapas style
- new Filipino sauce? '7107′ sauce
- restaurants to market souvenir food items, food art/posters etc
- farmers markets,
- local press to run regional restaurant of year competitions (multiple categories),
- start up finance packages,
- short term training at restaurants abroad/partnerships,
- development/farming of new crops/foods, the great filipino menu (the best of the best)? tv programme/contest with the winners of each course eventually serving the complete menu once at a major international event/dinner/ASEAN meeting etc.,
- visiting/guest chefs etc, etc.

The list, and opportunities, are endless, but the challenges also daunting. Kitchen nightmares on a national scale. The ingredients for success? diversity, quality, creativity, a love of cooking, respect for the ingredients, a passion for excellence, the desire to delight customers, and an inquiring mind which is eager to learn and innovate.

[This is a Featured GRP Comment]